A client sent me a draft of a new information page for her website. She requested I clean it up, do my “SEO thing,” and submit it to the web
In my last web tip, I wrote about the importance of writing web content that’s “likeable.” It’s the kind of content that makes people walk in your store and say,
Once a long, long time ago, when I was a fledgling SEO copywriter, I had a grumpy client. Terribly grumpy. My client’s home furnishings products had a western theme and
I have a freelancer friend who reads my web tips and tries to incorporate search engine optimization on her website. She sometimes complains her rankings aren’t where they should be
Sometimes I have “mom and pop” retail clients who are “private.” They don’t want their pictures on their website. Usually it’s just an exaggerated sense of modesty or a desire
Have you ever had the experience of visiting a commercial website and then finding that afterwards almost every site you visit there’s an ad for that company’s products? There’s a
This recently happened to one of my clients: A prospect came into my client’s business because of what he had read on their website. He said, “I like you guys.”
I advise local retail clients to be active on social media, particularly Facebook. But getting busy retail folks to post on Facebook, at least once a week, is challenging. It
Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even