Google Says, “HTTPS Everywhere.” Does Your Website Need It?
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra
*This past August, Google blogged that they are giving websites with the https protocol slightly higher rankings than websites with only http. HTTPS means that your website has an extra
A professional services client phoned me worried about a page that he thought was too long. I took a look and it was long. But it wasn’t too bad, though,
In a prior tip, I discussed the value of having web sites with responsive design. With responsive design, your website reassembles the content to look good on mobile devices. However,
Although I don’t see it as often as I used to, I still run across consumer web sites that have headlines on their home page saying “Welcome.” Really? Companies
In the good old days, when you launched a new or revised website, you just needed to check and review your web pages on your desktop computer. A
Sometimes a client wants to use an image in print that he’s pulled off the web (never mind the potential copyright infringement for now). Because the image was pulled from
“The problem with the web is people are looking at websites to be beauty pageants.” Seth Godin It’s not unusual for a new client to tell me that he or
Most of the time I write about the importance of SEO copywriting for websites. But there are more applications for SEO copywriting than simply web pages. Other online platforms benefit
In my last tip, I recommended local businesses claim and fill out their Yelp directory listing. That’s because many customers are now using Yelp apps on their phones to search
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