Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
Posting on Google Business Profile (formerly Google My Business) can help a company stand out on a search results page. In my Easy Web Tip from several years ago, I
Sometimes a company’s website can disappear from the Internet. I don’t mean “disappear” because Google isn’t showing the listing, that’s another issue. I mean that if you type in the
If you’re like most local business owners, you have a hard time consistently posting to your social media platforms. You promise yourself you will post to Facebook, Instagram, Twitter or
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted
Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” Heck, it never occurred to me to optimize
Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up