Although there are no hard and fast rules with respect to font sizes for web pages and e-newsletters, in many cases most web pages can increase their font sizes. Maybe
Have you ever been working on a web page or e-newsletter and couldn’t quite get a color to match, say, your logo? Or maybe you wanted a text box color
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
Many of my clients have some sort of self-managed websites also known as content management systems (CMS). They can be a franchisee site, a storefront, a CMS from a hosting
Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. I know a lot about making websites effective and developing
Recently, I was consulting with a prospect over the phone, and he asked me to quickly look over his website. When I did the review, I was appalled that his
According to Kelly Flint of Constant Contact, research shows that it takes 25% longer to read an online page than a print page. This is due to the flicker of