One of the interesting things about watching American Idol year after year is seeing how often the less-showy singers bypass the flashy ones, like Kris Allen beating Adam Lambert in
American Idol is a hugely successful show. In order to sustain interest year after year, the producers are very creative. They know that American Idol is not just about the
Last week, I wrote that many retail stores neglect to develop their customer testimonials. You may object and say that your product pages feature “product reviews.” Yes, reviews are great.
Last week, I wrote that — like American Idol contestants — website owners need to think hard about their particular “it factor” or their “star quality.” There are many different
Watching American Idol year after year offers real lessons about what makes a star. When the top 24 are selected, there are so many wonderful singers that I always wonder,
For some time now, it’s been reported that Google has personalized search results, so it’s harder to tell how well important keywords are ranking. That is, it may appear that
Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
As you navigate the Internet world, you need to assemble a phalanx of various Internet experts to assist you. The web has become so specialized that no one person, or