In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
Last year, I wrote a custom page for a home goods franchise owner. Before my work, his company was not doing well in local search results. After revising his home
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve
Is your address on your web site? On every page? If you’re a walk-in store, is it in more than one place on a page? This may seem like a
Although most of my readers know me as knowledgeable about SEO and web best practices, my core skill and talent is as a copywriter. So it’s not unusual for me
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous advantages over building a unique website from the ground up.
Would you rather a customer visited your store first or your website? If you’re like most retailers, you say your store. It’s laid out thoughtfully and attractively. Your products shine.