Twenty years ago “phone support” was not in my vocabulary. If I had to phone a large company, I expected to be put on hold forever and to yell and
A picture is worth a thousand words. But which thousand words will your customers bring to an image? Each person has a unique story and background. So customers will think
How many times do you go to a web site and see “Welcome” on the home page? It’s really a terrible practice. Usually, it indicates that whoever wrote the page
Several months ago, I embedded a You Tube video on a client’s website. It worked out well. A visitor could click on the video image and it would play without
For writers, it’s a bad day when someone writes to tell you of a mistake in your copy after it’s published. After all the careful writing, rewriting, reviewing, and polishing,
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
In 2004, Donald Rumsfeld said, “You go to war with the army you have, not the army you might want or wish to have at a later time.” To me
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence