Someone told me he didn’t think it was worth investing in search engine optimization (SEO) because it appeared to be a moving target, as the search engines are always changing
I once attended a class with my daughter called: “How to Get Good Grades in College.” One of the teacher’s tips was, “If you are having difficulty with a hard
Twenty years ago “phone support” was not in my vocabulary. If I had to phone a large company, I expected to be put on hold forever and to yell and
A picture is worth a thousand words. But which thousand words will your customers bring to an image? Each person has a unique story and background. So customers will think
How many times do you go to a web site and see “Welcome” on the home page? It’s really a terrible practice. Usually, it indicates that whoever wrote the page
Several months ago, I embedded a You Tube video on a client’s website. It worked out well. A visitor could click on the video image and it would play without
For writers, it’s a bad day when someone writes to tell you of a mistake in your copy after it’s published. After all the careful writing, rewriting, reviewing, and polishing,
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on