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I was working on a web page where the copy was a bit complex. There was quite a bit of text, plus there was some technical verbiage my client had
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I was working on a web page where the copy was a bit complex. There was quite a bit of text, plus there was some technical verbiage my client had
I just despise it when marketers try to trick me … or they are just plain dumb and don’t test their stuff. In the mail, I received a Facebook promotional
Usually, when I need testimonials for a client’s website, I have to have him get me names of customers, so I can contact and interview them. Recently, a new client
American Idol keeps our interest year after year, in part, because they are not afraid to mix it up and have fun. This year, when contestant Lauren Alaina didn’t make
One of the interesting things about watching American Idol year after year is seeing how often the less-showy singers bypass the flashy ones, like Kris Allen beating Adam Lambert in
American Idol is a hugely successful show. In order to sustain interest year after year, the producers are very creative. They know that American Idol is not just about the
Last week, I wrote that many retail stores neglect to develop their customer testimonials. You may object and say that your product pages feature “product reviews.” Yes, reviews are great.
Last week, I wrote that — like American Idol contestants — website owners need to think hard about their particular “it factor” or their “star quality.” There are many different
Watching American Idol year after year offers real lessons about what makes a star. When the top 24 are selected, there are so many wonderful singers that I always wonder,
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