I was working on a web page where the copy was a bit complex. There was quite a bit of text, plus there was some technical verbiage my client had provided.

I was about to turn the project in; but I noticed that every time I read the technical sections, my eyes glazed over.

So I took a deep breath and went back in to rework the copy.

Earlier, I had been afraid to rewrite the copy because I was a tad shy of changing my client’s wording. I was also unsure I could preserve the technical aspects if I changed it.

Of course, I was wrong. Once I rewrote the problem sections, they were easy to read and the technical aspects were much clearer.

The exercise was a good reminder to me that whenever I’m polishing a project, and I find my eyes glazing over, I need to pay attention … and not be afraid of my client!

Easy Web Tip #122: When you’re writing a page with lots of complex information, be sure to execute a “glaze patrol” before publishing.