I had a new client who asked me if I used the “inverted pyramid” style of writing in my copy. I think he was trying to “test” my knowledge. I
Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean that the
I was speaking with a prospect who had been referred to me and he told me how much he trusted his IT guy. He went on to assure me that
Last week, I wrote about why you should avoid putting outgoing links on your website unless you have a very good reason to do so. This week I have a
I’ve found that a lot of prospective and past clients say to me, “I know I need to be updating my pages …” And then they proceed to apologize for
One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s very important for website owners.
Isn’t it strange when you don’t see something right in front of your eyes? Recently, in my case, it was cat food. My cat food container was running low, so
“Anything worth doing … is worth doing badly.” G.K. Chesterton If you grew up hearing grown-ups say, “If something is worth doing, it’s worth doing well,” then the above statement by
When I was in college, I took a “singing for the stage” class. The instructor once put me in front of the class and told me to sing a song,