A description tag is the snippet of information underneath the blue title in a search result. Google can pull the information from your web page or from how you write
For some time now, Google has been giving websites with SSL certificates a slight edge in search results rankings. An SSL certificate gives owners and users more security using encryption.
Writing headlines for web pages, blog posts, and other online media can be a challenge. Headlines are incredibly important. A bland headline or one that doesn’t capture interest means your
It’s not unusual for me to have a client who asks why we need any text at all on web pages. Don’t the pictures speak for themselves? Well, yes, pictures
Years ago, when I was writing magazine articles the editors would often send a style guide for their publications. One of the guides suggested to “de-that” your article before submitting.
This week, I’m going to give you a super quick and easy-as-pie web tip. Please check the copyright dates in the footer of your website. You do have copyright dates
There’s a lot of noise out there about various web platforms on which local business owners “must have a presence.” If you try to do all of them all at
Recently, a client told me that his manager was complaining about me. I had been working on the content of their new website. “When is Kathy going to stop sending
Last time, I wrote about companies who receive reports from their “SEO” companies. Most local retailers and service companies find them meaningless. Why do these SEO companies generate the reports?