When Something Must Be Done about an Old Web Page
In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
In a prior tip I wrote about thinking hard before removing an old web page. Often these pages are performing well enough to keep them. However, sometimes something really must
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
Do you remember the olden’ days (circa 1990s) when websites would serve an introductory page with animation before it served you the home page? At first, they seemed clever, but
If you have a retail store that sells to high-end clients, you know your showroom has to be carefully designed and decorated to reflect the tastes of your clientele. If
In the age of social media, pay-per-click advertising, ads on YouTube, and remarketing, it’s easy to forget about the advantages of email marketing. Yes, we all have email in-boxes crammed
Do you ever have a discussion with your staff about which keyword phrases folks use for your products? For example, do folks search more for couch or sofa?
I’ve written in the recent past about how hard it is to follow all of my own advice with respect to proofreading and time management. Now I have to add
Google has redesigned its search results page so that most information is only on the left. It usually goes like this … One to three sponsored listings at the top
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