It’s critically important to make your web pages easy for your visitors to share with their family and friends via social media. Do you have share tools on all of your web pages? Recently, I ran across a web page
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Archives for Social Media
A Gravatar Adds Gravitas to Your Blog Comments
Last week I wrote about the importance of blog commenting on your trade industry blogs and articles. Have you ever noticed that in the comments following a blog or article, that some people have their pictures next to the comment?
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Video vs. Text: Which Is better?
I often judge web issues based simply on my own habits. Yes, I know that objective testing is best and often yields information contrary to what is anticipated. But for smaller businesses — who can’t afford a lot of testing
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Sorry Social Media Experts Websites Not Fading Away Anytime Soon
Lately, I’ve been hearing some “social media experts” tell businesses to focus ALL their energy on social media and not their websites. That’s dangerous. For one thing, I always worry when experts tell businesses, especially retailers, to focus all their
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3 Cool Ways to Use LinkedIn Groups
Last week, I discussed the importance of joining LinkedIn. It really has proven its value and is a must for all professionals. So far, what has benefited me the most are the Groups. There are thousands of groups on LinkedIn
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Why You Should Use LinkedIn in Your Business
LinkedIn is a social media must for anyone in business. After a few years of using LinkedIn, I have found it to be a powerful resource for my business. I use my LinkedIn account for … Staying in contact
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Idol Has Fun and Mixes It Up. So Can You!
American Idol keeps our interest year after year, in part, because they are not afraid to mix it up and have fun. This year, when contestant Lauren Alaina didn’t make it to her assigned spot on stage because of a
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A Social Media Referral is Word-of-Mouth Marketing Writ Large
Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up or comes into your store, you know your chances of
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Get on Board the Social Network: Facebook
A client with a home furnishing store called me a couple of weeks ago — I hadn’t heard from her in a long time. “Kathy, I just saw the movie, The Social Network … I have to get on Facebook.”
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Close Encounters with a Spoofing Email
Last week, a spam email was sent — that appeared to come from me — to many of my contacts. It’s very scary to think someone has hacked your email address book! Immediately, I phoned my Internet provider, SBC Global.
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