
Be Social when Posting on Facebook. Sell Sparingly.
I advise local retail clients to be active on social media, particularly Facebook. But getting busy retail folks to post on Facebook, at least once a week, is challenging. It

I advise local retail clients to be active on social media, particularly Facebook. But getting busy retail folks to post on Facebook, at least once a week, is challenging. It

It’s critically important to make your web pages easy for your visitors to share with their family and friends via social media. Do you have share tools on all of
Last week I wrote about the importance of blog commenting on your trade industry blogs and articles. Have you ever noticed that in the comments following a blog or article,

I often judge web issues based simply on my own habits. Yes, I know that objective testing is best and often yields information contrary to what is anticipated. But for

Lately, I’ve been hearing some “social media experts” tell businesses to focus ALL their energy on social media and not their websites. That’s dangerous. For one thing, I always worry

Last week, I discussed the importance of joining LinkedIn. It really has proven its value and is a must for all professionals. So far, what has benefited me the most

LinkedIn is a social media must for anyone in business. After a few years of using LinkedIn, I have found it to be a powerful resource for my business.

American Idol keeps our interest year after year, in part, because they are not afraid to mix it up and have fun. This year, when contestant Lauren Alaina didn’t make

Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up