
Following Protocol. Do It!
Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even

Every business has systems set up to ensure operations run as error-free as possible. Following protocol helps everyone from management on down to do his or her job well. Even

Not too long ago, I gave a talk to a service group. A very busy woman got very enthusiastic about the possibilities of improving her business website. She called me

A home improvement client of mine needs portfolio photos for their website. The client said they would take care of getting the images. They haven’t. So the graphic designer and

Are you sending out emails to your customer and leads lists? If not, you should be. Despite all the great things going on with social media, good old email is

Lately, I’ve had a few customers who I did work for a few years ago, tell me, “I know you told me to collect email addresses, but I haven’t collected

Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at

Are you capturing your website visitors’ email addresses? This may seem elementary to most, but many businesses fail to even try and capture their visitors’ email addresses. Once a visitor

It can be very helpful to offer free materials to prospective or current customers via an email promotional blast or as a download from your website. This builds and cements

If you are under 30, you might not remember what a treat it used to be to get your daily mail. We actually got letters from people. A long distance