‘Splainin My Job

Boy, it’s tough to do what I do. People just don’t “get” my profession.

Here’s a typical conversation:

HE: “What do you do, Kathy?”

ME: “I’m a writer.”

That’s a good opener. At least it always captures interest.

ask canstockphoto27231467a

HE: “Oh? What do you write?”

ME: “I write and develop the content that goes on websites.”

HE: “So you’re a web designer.”

ME: “No, I’m not a web designer … though, I can do that if it’s a simple site.”

HE: “Then what do you do?

ME: “You know when you have a web site … you have to put words on it?”

HE: “Yeah …”

ME: “And the words have to sell your product or get you leads?”

HE: “Uh-huh.”

ME: “I write the words to do that.”

At this point his eyes start glazing over. Somehow the concept that words on a web page are particularly important — or that someone would make a living writing them —escapes him. So I try to embellish …

ME: “Besides selling, you want your site to rank high on Google pages so that folks find your site in the first place …”

HE: “Okay, I get that.”

ME: “Well, the words on your site have to be read by search engine spiders. The words have to be written in a certain way so that the spiders understand what your page is about. Then you get a higher ranking and your business gets found by people searching for your product.”

HE: “Ummm …”

I’m starting to lose him by now. He’s hung up figuring out how a spider can read.

I bravely continue, though I’m losing hope …

ME: “And I write tags for the Google snippets so that people will click on your site. And I write alt tags for the images so that search engines can read them — you know that search engines can’t read images … on top of all that, the writing has to be captivating.”

HE: (no response, just looking at me blankly)

Maybe he’s hung up trying to picture a spider attempting to read an image.

ME: Then I’ll evaluate other elements of a web page. Do you need video? Are there share tools? Social media? Are analytics loaded? Do you know how to read them?

HE: “So you design websites, right?”

Sometimes I just want to jump off a bridge.

It’s really, really tough being a web content developer.

If it weren’t so much fun and rewarding — both for clients and me — I’d probably go work at Staples (just love office supplies).

P.S. If you have a better idea about how I can ’splain my job, do let me know. Post haste.

Let's Keep in Touch!

Sign up for my Easy Web Tips newsletter and I’ll send you two of my hottest web checklists for free!

“I read a lot of newsletters and most are work just to get through. Yours is an enjoyable, informative breeze.” – Michael Katz, Blue Penguin Development

schedule a free strategy call

Want to learn more? Let’s chat for 15 minutes.