Boy, it’s tough to do what I do. People just don’t “get” my profession. Here’s a typical conversation: HE: “What do you do, Kathy?” ME: “I’m a writer.” That’s a

Did you start a blog six months ago, write three posts, and then quit? How about a year ago? Or three years ago? It happens. Personally, I think most people

When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given

What if you had access to powerful marketing research about your company, it cost you absolutely nothing, and you didn’t take advantage of it? If you think that’s not you

Checklists have been with us for many years, especially in critical industries where a mistake could make the difference between life and death. We’ve all seen footage of pilots in

My business is developing website content that is search engine optimized for higher search rankings. Search engine optimization is primarily about the writing of content. But incoming links are also

Imagine your business is at the top of search engine result pages for critical keywords in your city. You don’t have to pay Google a dime for this great listing.

A Case Study of David Allen’s GTD System Three years ago, in 2007, I spent my Thanksgiving break reorganizing my office. You’re probably expecting me to say that I was

You can learn a lot from watching American Idol year after year. That’s because American Idol offers real lessons about what makes a star. When the top 24 are selected,