One of the ways a retailer can plump up a website with helpful information and some SEO punch, is to spotlight the talents and expertise of individual staffers. Your talented
A client of mine got a bad review for being a good guy to his employees. He had the nerve to give an extra day off to his employees over
Recently, I went to a website for a service that I was very interested in. At the bottom of the home page was written, “Be sure to sign up for
Today is a quick tip. I often find that when I am assisting on improving a website, one of the first things I do is take the menu items and
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
Posting on Google Business Profile (formerly Google My Business) can help a company stand out on a search results page. In my Easy Web Tip from several years ago, I
Sometimes a company’s website can disappear from the Internet. I don’t mean “disappear” because Google isn’t showing the listing, that’s another issue. I mean that if you type in the
If you’re like most local business owners, you have a hard time consistently posting to your social media platforms. You promise yourself you will post to Facebook, Instagram, Twitter or
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
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