Sales Pages Should Make Prospects Ache to Buy
All web site pages are not created equal. They are all important, but some are key to your business success. Perhaps the most critical pages are those specifically designed to
All web site pages are not created equal. They are all important, but some are key to your business success. Perhaps the most critical pages are those specifically designed to
Last week, I discussed how Pay Per Click (PPC) ads are like direct mail but cheaper. That’s because you only pay for the ads that are clicked on. One of
Many businesses I speak with these days are finding that newspaper advertising isn’t as effective as it used to be. And many of them are turning to direct mail. Direct
Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at
Not too long ago, one of my prospects asked me to have a conference call with him and his “web” people. I was pleased to be included in their consultations.
In a prior article, I strongly warned against relying too heavily on videos or having them start automatically. Video can be a hindrance to websites. But if properly deployed, they can
Next to writing good content for your web pages, linking is very important for achieving top positions in search results pages. The more links you have from relevant sites, the
Companies that want to succeed with their websites need to be constantly weaving a bigger fishing net in the form of new content to their websites. Many companies budget for
Websites are so cheap that now some companies are literally “giving them away.” They are kind of like the business cards that a printing company might print up for next
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