Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
Many of my clients have some sort of self-managed websites also known as content management systems (CMS). They can be a franchisee site, a storefront, a CMS from a hosting
When I was growing up the Better Business Bureau had an impeccable reputation. Business owners proudly displayed their seals in their shop windows. They wouldn’t dream of not being a
Last year, I wrote an easy web tip on the importance of writing alt tags for both assisting the blind and SEO (search engine optimization). I just discovered that I
Have you checked your links, lately? You might be unpleasantly surprised to find that some of them may not work. For example, a prospect wants to sign up for a
When you write web page headlines for a sales landing pages, keep in mind “the pain” your customer may be feeling. You want her to think, “Yes, that does hurt.
A veteran salesman once gave me this sales strategy tip: Let your prospect get her “no” out first. He explained that whenever you approach someone, her first instinct is to
Last week, I wrote about crafting headlines for sales landing pages focusing on “the pain” your customer may be feeling. The idea was to help her identify with that pain