Even though my work is 99% website projects, I’m under no illusions that your website is of the first importance for your retail business. There are several things that precede
Interior designers know the importance of secondary and accent colors in designing a room. The right colors against a dominant color bring unity, interest, and life to a room. The
Sometimes I have “mom and pop” retail clients who are “private.” They don’t want their pictures on their website. Usually it’s just an exaggerated sense of modesty or a desire
These days, most commercial websites come with some sort of Content Management System (CMS) so that staffers can upload new pages or make changes to pages without involving an HTML
Sliding pictures. a.k.a. carousels, at the top of website home pages are very popular today, especially for retail websites. Personally, they drive me crazy. That’s because I get interested in
I was attending a local Chamber of Commerce mixer and their newsletter editor, Jennifer, asked if I would contribute an article. I said she could use any of the tips
Last week, I wrote about why you should avoid putting outgoing links on your website unless you have a very good reason to do so. This week I have a
People decide they want to purchase a particular product based primarily on emotions. Then they justify their desire with logic. Every savvy copywriter or sales professional knows this. So how
Isn’t it strange when you don’t see something right in front of your eyes? Recently, in my case, it was cat food. My cat food container was running low, so