Some of my favorite “Internet experts” have really old websites. They look like they are from the 90s. The owners know their sites are old, but they are already very
In my younger years, I took a comedy writing class from Danny Simon. Yes, he was Neil’s older brother and he was a successful comedy writer in his own right,
Several years ago, I contracted to develop a web site for a home improvement company. Shortly after beginning the project, the owner killed it. We had a miscommunication, and he
A retail-store owner called and asked me to look at his website. I always try to find something nice to say about a prospect’s website, but this one was pretty
I just despise it when marketers try to trick me … or they are just plain dumb and don’t test their stuff. In the mail, I received a Facebook promotional
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
Is your address on your web site? On every page? If you’re a walk-in store, is it in more than one place on a page? This may seem like a
Although most of my readers know me as knowledgeable about SEO and web best practices, my core skill and talent is as a copywriter. So it’s not unusual for me
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
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