The Incessant Drumbeat of Branding
For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
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For this week’s tip, I am bringing you a great piece from ace commercial copywriter and colleague Peter Bowerman. In his newsletter — for other copywriters — he shares a
For some time now, designers don’t like to have a HOME link in the top horizontal menu. They prefer to have folks click on the logo to return to the
Here’s a neat SEO tip for local search results that’s an oldie but goodie. Even after all these years, it still helps to place a keyword close to the targeted
Last week, I got an unsolicited email from an SEO company congratulating me that my website was ranking #15 for “workhorse seo.” Heck, it never occurred to me to optimize
Not too long ago, I gave a talk to a service club about my services with respect to local search engine optimization (SEO) — helping local businesses to show up
For retailers who sell pretty things, it’s easy to think you just need great images of your products on your website. I do agree that for items like furniture, decor,
It’s easy to get wrapped up in our technical knowledge about our products or services. We’ve worked hard to know what we know. We’re proud of that knowledge, and sometimes
With all the digital marketing platforms today — Facebook, Instagram, Google My Business, Yelp, etc. — sometimes owners neglect their websites. Despite all the newer options, your company’s website remains
Years ago, my son saved enough money to put a big down payment on a new truck, but he needed me to go with him to co-sign for the loan
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