Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
To have your website rank well in search results you need to have good text with keywords. You also need to get good relevant backlinks. A backlink is when a
I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. I know a lot about making websites effective and developing
After I’ve reworked a client’s website, it is not unusual for them to tell me that customers come into their stores very knowledgeable about their offerings and “ready-to-buy.” Ready-to-buy customers
Imagine you paid big bucks to get customers to your web site. You hired an SEO specialist to find keywords and embed those keywords throughout your web pages in order
According to Kelly Flint of Constant Contact, research shows that it takes 25% longer to read an online page than a print page. This is due to the flicker of
Most commercial websites should strive to present a human, friendly presence. You want your company to project a warm “personality” that will make your visitor eager to do business with
The focus of search engine optimization (SEO) is to get higher rankings on search engine results pages. This is certainly desirable. If you don’t show up on the first one
A client sent me an email solicitation he received for search engine optimization services. He wanted to know what I thought of the offer. The email touted very affordable SEO