Bye-Bye Bad Broken Links
Have you checked your links, lately? You might be unpleasantly surprised to find that some of them may not work. For example, a prospect wants to sign up for a
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Have you checked your links, lately? You might be unpleasantly surprised to find that some of them may not work. For example, a prospect wants to sign up for a
When you write web page headlines for a sales landing pages, keep in mind “the pain” your customer may be feeling. You want her to think, “Yes, that does hurt.
A veteran salesman once gave me this sales strategy tip: Let your prospect get her “no” out first. He explained that whenever you approach someone, her first instinct is to
Last week, I wrote about crafting headlines for sales landing pages focusing on “the pain” your customer may be feeling. The idea was to help her identify with that pain
Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
To have your website rank well in search results you need to have good text with keywords. You also need to get good relevant backlinks. A backlink is when a
I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. I know a lot about making websites effective and developing
After I’ve reworked a client’s website, it is not unusual for them to tell me that customers come into their stores very knowledgeable about their offerings and “ready-to-buy.” Ready-to-buy customers
Imagine you paid big bucks to get customers to your web site. You hired an SEO specialist to find keywords and embed those keywords throughout your web pages in order
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