I often find that owners don’t know how to budget for improving their websites with respect to their page content, which largely involves the writing of their web pages.

To develop or write a web page well enough to make a difference in your marketing efforts, you need a “custom” approach that’s careful and thoughtful, not slapped together.

I’ve found that developing good web pages, optimized for search results (SEO), can average anywhere between $350 and $950 a page. The cost can be higher or lower depending on the depth of information required.

For example, a long sales landing page could $1500 or more. But those types of pages aren’t used in most traditional businesses.

Let’s put the cost into perspective.

If you take out one large newspaper or magazine ad, it can cost you $750 to $1500 or more for one insertion. Then you have to pay the same amount again the next time you run the ad. There may be additional costs for changing the design of the ad. Similar or higher rates prevail for radio andtelevision. A booth at a convention can cost $1500 to $2000 or more each time you attend.

What is different about a web page is that once it’s built, the page can stay on your site working for you daily, monthly, and, even for years with no additional cost.

Easy Web Tip 211: When compared with other forms of marketing, investing in quality web content is a bargain.