Pay Per Click Ads like Direct Mail, but Cheaper Part II
Last week, I discussed how Pay Per Click (PPC) ads are like direct mail but cheaper. That’s because you only pay for the ads that are clicked on. One of
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Last week, I discussed how Pay Per Click (PPC) ads are like direct mail but cheaper. That’s because you only pay for the ads that are clicked on. One of
Many businesses I speak with these days are finding that newspaper advertising isn’t as effective as it used to be. And many of them are turning to direct mail. Direct
Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at
Not too long ago, one of my prospects asked me to have a conference call with him and his “web” people. I was pleased to be included in their consultations.
Companies that want to succeed with their websites need to be constantly weaving a bigger fishing net in the form of new content to their websites. Many companies budget for
Someone mentioned to me recently that he was thinking of putting up a new website with a flash program. He was very excited because the system was free. Flash is a
Yes, it’s important to build an attractive and clean website that promotes the benefits of your products. But, after that — in a world of hyper-abundance just a click away
Once when Julius Caesar spoke to the Roman senate about a particular conquest, he pithily stated, “Veni, vidi, vici.” — I came, I saw, I conquered. For retailers promoting sales
There is a lot of confusion about just how many words should go on a web page. Some businesses want to put hardly any words on a page, and others
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