When you write web page headlines for a sales landing pages, keep in mind “the pain” your customer may be feeling. You want her to think, “Yes, that does hurt.
A veteran salesman once gave me this sales strategy tip: Let your prospect get her “no” out first. He explained that whenever you approach someone, her first instinct is to
Last week, I wrote about crafting headlines for sales landing pages focusing on “the pain” your customer may be feeling. The idea was to help her identify with that pain
Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
I don’t know EVERYTHING about online marketing for the Internet, and I’ve come to the conclusion that nobody does. I know a lot about making websites effective and developing
After I’ve reworked a client’s website, it is not unusual for them to tell me that customers come into their stores very knowledgeable about their offerings and “ready-to-buy.” Ready-to-buy customers
According to Kelly Flint of Constant Contact, research shows that it takes 25% longer to read an online page than a print page. This is due to the flicker of
The focus of search engine optimization (SEO) is to get higher rankings on search engine results pages. This is certainly desirable. If you don’t show up on the first one
Recently, I was speaking with a client and he was expressing his extreme disappointment with his current website. He had purchased the site from a “industry website provider,” and he