How many times do you go to a web site and see “Welcome” on the home page? It’s really a terrible practice. Usually, it indicates that whoever wrote the page
For writers, it’s a bad day when someone writes to tell you of a mistake in your copy after it’s published. After all the careful writing, rewriting, reviewing, and polishing,
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
In 2004, Donald Rumsfeld said, “You go to war with the army you have, not the army you might want or wish to have at a later time.” To me
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
When I was growing up the Better Business Bureau had an impeccable reputation. Business owners proudly displayed their seals in their shop windows. They wouldn’t dream of not being a
Last year, I wrote an easy web tip on the importance of writing alt tags for both assisting the blind and SEO (search engine optimization). I just discovered that I