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Commercial Web sites have much in common with old media — print ads, television commercials, radio spots, direct mail, etc. But some things are distinct and new. The new things
After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.” Helpful. That’s the word you
I spoke with a business associate in the Fresno area not too long ago. He mentioned that he was rebuilding his website and then said, “I’m working with the Web
If you own a website, you have most likely heard the phrase “content is king” when it comes to search engine optimization (SEO). You know that to rank well on
One of my clients read a web page I wrote and said, “If I read that I would buy from me.” When judging the merit of your own web pages,
Online video marketing has been around for a long time, but this is the year I plan to really push my clients to put some video on their websites. Until
I write copy for commercial clients to help them make more sales from key web pages. My process always includes writing a detailed creative brief with my clients before starting
Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words,