A couple of weeks ago, I received a phone call from someone who wanted to engage my services. I asked him why he phoned me and he said, “When I
As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts. Gradually, I got over it
I like to encourage my local clients to show their personalities on their About Us page. I tell them to share some personal information, be real. It helps visitors to
These days, most commercial websites come with some sort of Content Management System (CMS) so that staffers can upload new pages or make changes to pages without involving an HTML
Sliding pictures. a.k.a. carousels, at the top of website home pages are very popular today, especially for retail websites. Personally, they drive me crazy. That’s because I get interested in
This happened to me. A client left an audio testimonial on my voice mail about how well my search engine optimization (SEO) services turned out for his business. My first
Beginners to optimizing their website pages for keywords, soon find themselves overwhelmed by the enormous variety of phrases, synonyms, and abbreviations that folks use to search for products. It’s easy
This article first appeared on FloorBiz.com. Many floor-covering dealers exclusively use stock or corporate images on their websites. While these images are beautiful and professionally photographed, if you are a
This article originally appeared in FloorBiz.com. In my last column, I wrote that if you are a floor covering dealer, you should have portfolio pages on your website. Portfolio pages
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