
Short Copy Easy to Write? Not!
Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean that the

Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean that the

I was speaking with a prospect who had been referred to me and he told me how much he trusted his IT guy. He went on to assure me that

Business owners hear about the benefits of links and sometimes get confused. One client wrote asking me if he should put more outgoing links on his web site. Specifically, he

One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s very important for website owners.

Every week, most of you probably read blogs and online articles in your industry. You have your favorites that you read faithfully to ensure you are up to date with

NOTE: According to my sources, Google is no longer giving weight to anchor text. I am leaving this article posted in case someone wants to know about anchor text links. Other

By now, you probably know that using keywords or key phrases are important to help drive traffic to your website. A good way to think of keywords is to think

When I was in college I was a theatre major. One of the classes I took was in costume design. We worked fast and furious putting grand medieval costumes together.

Several years ago, I contracted to develop a web site for a home improvement company. Shortly after beginning the project, the owner killed it. We had a miscommunication, and he