It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous advantages over building a unique website from the ground up.
Someone told me he didn’t think it was worth investing in search engine optimization (SEO) because it appeared to be a moving target, as the search engines are always changing
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
When I was growing up the Better Business Bureau had an impeccable reputation. Business owners proudly displayed their seals in their shop windows. They wouldn’t dream of not being a
Last year, I wrote an easy web tip on the importance of writing alt tags for both assisting the blind and SEO (search engine optimization). I just discovered that I
Have you checked your links, lately? You might be unpleasantly surprised to find that some of them may not work. For example, a prospect wants to sign up for a