One of the interesting things about watching American Idol year after year is seeing how often the less-showy singers bypass the flashy ones, like Kris Allen beating Adam Lambert in
Last week, I wrote that many retail stores neglect to develop their customer testimonials. You may object and say that your product pages feature “product reviews.” Yes, reviews are great.
Last week, I wrote that — like American Idol contestants — website owners need to think hard about their particular “it factor” or their “star quality.” There are many different
For some time now, it’s been reported that Google has personalized search results, so it’s harder to tell how well important keywords are ranking. That is, it may appear that
Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep