Google search engines are sensitive to geographic locations. Local retail stores have an opportunity (even over big box stores) to boost their organic search result Most don’t take advantage of it.
Take every opportunity you can to add new pages to your website. This doesn’t mean your site will be cluttered. In fact, it can still have a very clean look
I’m often surprised to find that many website owners don’t have an account with Google Analytics to get their free data about the traffic visiting their websites. It is truly
A common mistake many small to medium size businesses make is to rely on the in-house computer whiz-kid for everything related to their websites. The whiz kid might be the