The big platforms can be good advertising for even the smallest companies. The big boys like Google, Facebook, Yelp, Houzz, etc. can target your audience to deliver effective and cost-efficient
Site owners sometimes think they need to avoid ranking for a phrase that’s a “negative keyword phrase” in their Google Ads campaigns. For example, a furniture dealer sells ottomans. In
Have you ever had the experience of visiting a commercial website and then finding that afterwards almost every site you visit there’s an ad for that company’s products? There’s a
Sometimes my search engine optimization clients ask me if they should also use Google AdWords. Other times, I initiate the conversation and recommend that they do so. Both SEO and
As you navigate the Internet world, you need to assemble a phalanx of various Internet experts to assist you. The web has become so specialized that no one person, or
Last week, I discussed how Pay Per Click (PPC) ads are like direct mail but cheaper. That’s because you only pay for the ads that are clicked on. One of
Many businesses I speak with these days are finding that newspaper advertising isn’t as effective as it used to be. And many of them are turning to direct mail. Direct
Many sellers are latching onto the advantages of advertising their products with Pay Per Click ads (PPCs) on the major search engines. PPCs are the paid ads that appear on a
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