Many businesses I speak with these days are finding that newspaper advertising isn’t as effective as it used to be. And many of them are turning to direct mail. Direct mail is a good alternative in that you can target
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Archives for Copywriting
Contact Form: Make it Short and Sweet
Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at the page with the contact form, I immediately see part
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Web Tech Developers are Clueless about Online SEO Marketing
Not too long ago, one of my prospects asked me to have a conference call with him and his “web” people. I was pleased to be included in their consultations. When prospects leave me out of such discussions, their web
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A Page A Week Widens Your Fishing Net
Companies that want to succeed with their websites need to be constantly weaving a bigger fishing net in the form of new content to their websites. Many companies budget for a new website, but don’t budget for ongoing development. They
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Flash vs. HTML
Someone mentioned to me recently that he was thinking of putting up a new website with a flash program. He was very excited because the system was free. Flash is a very attractive tool for websites. It allows for beautiful animation
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People Buy from People … They Like!
Yes, it’s important to build an attractive and clean website that promotes the benefits of your products. But, after that — in a world of hyper-abundance just a click away — how do you differentiate yourself? How about trying to
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Veni, Vidi … I left! a.k.a. Website Bounce Rate
Once when Julius Caesar spoke to the Roman senate about a particular conquest, he pithily stated, “Veni, vidi, vici.” — I came, I saw, I conquered. For retailers promoting sales using their websites, you want your visitors to have a
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Just How Many Words Should Go on a Web Page?
There is a lot of confusion about just how many words should go on a web page. Some businesses want to put hardly any words on a page, and others want to load up a page with keywords and information.
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Boost Your Search Results Fast and Cheap. Part II
In Part 1, I discussed the importance of writing the meta tags for key pages of your web site. Most large and small companies neglect this important task. Recently, I had a prospective national client call me about some web
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Boost Your Search Results Fast and Cheap. Part I
What’s the easiest, fastest, and cheapest way to boost your natural search results without paying a ton of money to a directory? It’s simple. Just think of what people are most likely to search for and put those words on
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