Archives for Copywriting

Contact Form: Make it Short and Sweet

Recently, I’ve signed some new clients who have complained that their websites have had zero or few contact forms filled out and submitted to them. Often when I look at the page with the contact form, I immediately see part
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A Page A Week Widens Your Fishing Net

Companies that want to succeed with their websites need to be constantly weaving a bigger fishing net in the form of new content to their websites. Many companies budget for a new website, but don’t budget for ongoing development. They
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Flash vs. HTML

Someone mentioned to me recently that he was thinking of putting up a new website with a flash program. He was very excited because the system was free. Flash is a very attractive tool for websites. It allows for beautiful animation
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People Buy from People … They Like!

Yes, it’s important to build an attractive and clean website that promotes the benefits of your products. But, after that — in a world of hyper-abundance just a click away — how do you differentiate yourself? How about trying to
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Veni, Vidi … I left! a.k.a. Website Bounce Rate

Once when Julius Caesar spoke to the Roman senate about a particular conquest, he pithily stated, “Veni, vidi, vici.” — I came, I saw, I conquered. For retailers promoting sales using their websites, you want your visitors to have a
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