Copy Doesn’t Need to Match Video Script
Last week , I wrote a tip about video vs. text, which stressed the importance of giving your visitors a choice to either read your content or watch a video
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Last week , I wrote a tip about video vs. text, which stressed the importance of giving your visitors a choice to either read your content or watch a video
I often judge web issues based simply on my own habits. Yes, I know that objective testing is best and often yields information contrary to what is anticipated. But for
This week’s Easy Web Tip is really easy. In fact, some of you will yawn. But if you don’t already know this little tip, you will be very happy today.
Lately, I’ve been hearing some “social media experts” tell businesses to focus ALL their energy on social media and not their websites. That’s dangerous. For one thing, I always worry
In my younger years, I took a comedy writing class from Danny Simon. Yes, he was Neil’s older brother and he was a successful comedy writer in his own right,
By now, you probably know that using keywords or key phrases are important to help drive traffic to your website. A good way to think of keywords is to think
Several years ago, I contracted to develop a web site for a home improvement company. Shortly after beginning the project, the owner killed it. We had a miscommunication, and he
A retail-store owner called and asked me to look at his website. I always try to find something nice to say about a prospect’s website, but this one was pretty
I was working on a web page where the copy was a bit complex. There was quite a bit of text, plus there was some technical verbiage my client had
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