Don’t Send PPC Click-Throughs to Your Home Page.
Many sellers are latching onto the advantages of advertising their products with Pay Per Click ads (PPCs) on the major search engines. PPCs are the paid ads that appear on a
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Many sellers are latching onto the advantages of advertising their products with Pay Per Click ads (PPCs) on the major search engines. PPCs are the paid ads that appear on a
A common mistake many small to medium size businesses make is to rely on the in-house computer whiz-kid for everything related to their websites. The whiz kid might be the
If you have a website, you need search engine optimization (SEO). But what does that mean? It sounds so complicated and technical. If you’re like me, you get a solicitation
When a merchant opens his store, he works very hard to get everything ready. He selects, purchases, and arranges furniture, fixtures, displays, decorations, and signage. He carefully selects his merchandise
Many online pundits are saying that writing for search engine optimization (SEO) purposes is dead. All you need to do is write your web content “naturally” and the Google gods
The workhorse of good search engine optimization is the title tag and it is often neglected by many businesses, large and small. Yes, there is a lot that goes into
In my last tip, I wrote about the workhorse of good search engine optimization, The Almost Almighty Title Tag. Today, I’m going to write about the importance of a good
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