When Inconsistency Works for SEO
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
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A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
In 2004, Donald Rumsfeld said, “You go to war with the army you have, not the army you might want or wish to have at a later time.” To me
Last week, a spam email was sent — that appeared to come from me — to many of my contacts. It’s very scary to think someone has hacked your email
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
Many of my clients have some sort of self-managed websites also known as content management systems (CMS). They can be a franchisee site, a storefront, a CMS from a hosting
When I was growing up the Better Business Bureau had an impeccable reputation. Business owners proudly displayed their seals in their shop windows. They wouldn’t dream of not being a
Last year, I wrote an easy web tip on the importance of writing alt tags for both assisting the blind and SEO (search engine optimization). I just discovered that I
Have you checked your links, lately? You might be unpleasantly surprised to find that some of them may not work. For example, a prospect wants to sign up for a
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