Web Pages That Pre-Sell Get Prospects Eager to Buy
One of my retail clients said to me, “People study our website. They know a lot about us before they come into our store.” In other words, they are “pre-sold”
One of my retail clients said to me, “People study our website. They know a lot about us before they come into our store.” In other words, they are “pre-sold”
One of my clients read a web page I wrote and said, “If I read that I would buy from me.” When judging the merit of your own web pages,
People decide they want to purchase a particular product based primarily on emotions. Then they justify their desire with logic. Every savvy copywriter or sales professional knows this. So how
Lately, I’ve had a few customers who I did work for a few years ago, tell me, “I know you told me to collect email addresses, but I haven’t collected
One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s very important for website owners.
Isn’t it strange when you don’t see something right in front of your eyes? Recently, in my case, it was cat food. My cat food container was running low, so
“Kathy, why don’t you and the kids come to our church’s Harvest Festival?” asked my Evangelical friend. “There will be a bonfire, hay rides, and candy for the kids.” It
“Anything worth doing … is worth doing badly.” G.K. Chesterton If you grew up hearing grown-ups say, “If something is worth doing, it’s worth doing well,” then the above statement by
When I was in college, I took a “singing for the stage” class. The instructor once put me in front of the class and told me to sing a song,
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