Commercial Web sites have much in common with old media — print ads, television commercials, radio spots, direct mail, etc. But some things are distinct and new. The new things

After we’ve made-over their web sites, my clients often tell me, “People are coming in and telling us they found our web site very helpful.” Helpful. That’s the word you

I spoke with a business associate in the Fresno area not too long ago. He mentioned that he was rebuilding his website and then said, “I’m working with the Web

If you own a website, you have most likely heard the phrase “content is king” when it comes to search engine optimization (SEO). You know that to rank well on

Online video marketing has been around for a long time, but this is the year I plan to really push my clients to put some video on their websites. Until

I write copy for commercial clients to help them make more sales from key web pages. My process always includes writing a detailed creative brief with my clients before starting

Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words,

Most businesses have weekly staff meetings. But how many include “Increasing Our Online Presence” on their weekly agenda? I suspect very few. That’s a shame. Weekly meetings are a wonderful