Online video marketing has been around for a long time, but this is the year I plan to really push my clients to put some video on their websites. Until

I write copy for commercial clients to help them make more sales from key web pages. My process always includes writing a detailed creative brief with my clients before starting

Developing a new website or improving an old one can be a daunting task. There are so many things to keep in mind: the marketing message, the design, the words,

Most businesses have weekly staff meetings. But how many include “Increasing Our Online Presence” on their weekly agenda? I suspect very few. That’s a shame. Weekly meetings are a wonderful

Boy, it’s tough to do what I do. People just don’t “get” my profession. Here’s a typical conversation: HE: “What do you do, Kathy?” ME: “I’m a writer.” That’s a

Did you start a blog six months ago, write three posts, and then quit? How about a year ago? Or three years ago? It happens. Personally, I think most people

When working with smaller companies, I always try to stress the need to maintain as much control over their websites as possible. Unfortunately, I’ve run into folks who have given

What if you had access to powerful marketing research about your company, it cost you absolutely nothing, and you didn’t take advantage of it? If you think that’s not you

Checklists have been with us for many years, especially in critical industries where a mistake could make the difference between life and death. We’ve all seen footage of pilots in