Personalized Google Search Results. Not a Bad Thing.
For some time now, it’s been reported that Google has personalized search results, so it’s harder to tell how well important keywords are ranking. That is, it may appear that
For some time now, it’s been reported that Google has personalized search results, so it’s harder to tell how well important keywords are ranking. That is, it may appear that
Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous advantages over building a unique website from the ground up.
Someone told me he didn’t think it was worth investing in search engine optimization (SEO) because it appeared to be a moving target, as the search engines are always changing
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
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