Why Every Web Page is a Potential “Home” Page
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web
It’s hard for me to believe this Easy Web Tips column is up to #100. When I started in late 2008, I wondered if I would be able to keep
Many furniture, flooring, and other retailers choose an e-commerce storefront platform for their websites. These web storefront systems offer numerous advantages over building a unique website from the ground up.
Someone told me he didn’t think it was worth investing in search engine optimization (SEO) because it appeared to be a moving target, as the search engines are always changing
A small business owner decides he needs a marketing piece in a magazine format. So he plans to hire a creative director, a graphic designer, a photographer, and a copywriter.
A client phoned me to say she had made some corrections on some web pages I had worked on. “I made the hyphens consistent,” she said. She explained that on
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
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