Go to War with the Army You Have
In 2004, Donald Rumsfeld said, “You go to war with the army you have, not the army you might want or wish to have at a later time.” To me
In 2004, Donald Rumsfeld said, “You go to war with the army you have, not the army you might want or wish to have at a later time.” To me
Reading a web sales page can be much more confusing than reading a paper letter you receive by snail mail. When you receive a direct mail piece, if a sentence
I was speaking with a client recently. Her project had blossomed from a simple assignment to write her home page copy, to a full-blown development of her website pages. Although
When I was growing up the Better Business Bureau had an impeccable reputation. Business owners proudly displayed their seals in their shop windows. They wouldn’t dream of not being a
Last year, I wrote an easy web tip on the importance of writing alt tags for both assisting the blind and SEO (search engine optimization). I just discovered that I
When you write web page headlines for a sales landing pages, keep in mind “the pain” your customer may be feeling. You want her to think, “Yes, that does hurt.
A veteran salesman once gave me this sales strategy tip: Let your prospect get her “no” out first. He explained that whenever you approach someone, her first instinct is to
Last week, I wrote about crafting headlines for sales landing pages focusing on “the pain” your customer may be feeling. The idea was to help her identify with that pain
Every few months, you should revisit key pages of your website. These are the pages that are most important for bringing you sales or leads. Key pages are usually in
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