I had a new client who asked me if I used the “inverted pyramid” style of writing in my copy. I think he was trying to “test” my knowledge. I
Most of us appreciate short messages that get to the point quickly. That’s what I strive to do with my Easy Web Tips. But being pithy doesn’t mean that the
I’ve found that a lot of prospective and past clients say to me, “I know I need to be updating my pages …” And then they proceed to apologize for
One of my readers wrote me and asked, “Just what are keywords anyway?” So I thought I would review this basic definition and why it’s very important for website owners.
“Anything worth doing … is worth doing badly.” G.K. Chesterton If you grew up hearing grown-ups say, “If something is worth doing, it’s worth doing well,” then the above statement by
If you’ve ever taught your children to pick up their rooms or do chores, you know you have to stay on top of them. The little tykes emerge from their
Last week , I wrote a tip about video vs. text, which stressed the importance of giving your visitors a choice to either read your content or watch a video
I often judge web issues based simply on my own habits. Yes, I know that objective testing is best and often yields information contrary to what is anticipated. But for
This week’s Easy Web Tip is really easy. In fact, some of you will yawn. But if you don’t already know this little tip, you will be very happy today.