Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
As you navigate the Internet world, you need to assemble a phalanx of various Internet experts to assist you. The web has become so specialized that no one person, or
In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
Last year, I wrote a custom page for a home goods franchise owner. Before my work, his company was not doing well in local search results. After revising his home
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve
Is your address on your web site? On every page? If you’re a walk-in store, is it in more than one place on a page? This may seem like a
Although most of my readers know me as knowledgeable about SEO and web best practices, my core skill and talent is as a copywriter. So it’s not unusual for me
A well-established copywriting colleague of mine was approached by one of the top SEO companies in the nation. They wanted her to assist their clients by writing web pages. Web