Smashing the Box

When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve

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Put on Your Best Web Face

Would you rather a customer visited your store first or your website? If you’re like most retailers, you say your store. It’s laid out thoughtfully and attractively. Your products shine.

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SEO. A Moving Target?

Someone told me he didn’t think it was worth investing in search engine optimization (SEO) because it appeared to be a moving target, as the search engines are always changing

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