Last week, I wrote that — like American Idol contestants — website owners need to think hard about their particular “it factor” or their “star quality.” There are many different
Watching American Idol year after year offers real lessons about what makes a star. When the top 24 are selected, there are so many wonderful singers that I always wonder,
For some time now, it’s been reported that Google has personalized search results, so it’s harder to tell how well important keywords are ranking. That is, it may appear that
Everyone knows that the best form of marketing is free. It’s known as word-of-mouth advertising. When someone speaks highly of you to a friend, and that friend calls you up
I have a client who ranks well in local search results for his primary keywords. But when it comes to his second largest keyword — which targets a specific segment
As you navigate the Internet world, you need to assemble a phalanx of various Internet experts to assist you. The web has become so specialized that no one person, or
In the past year, I’ve heard some interesting comments from clients, especially in the home furnishings business. “Business is good. My competitors closed and I’m picking up their customers.” “My
Last year, I wrote a custom page for a home goods franchise owner. Before my work, his company was not doing well in local search results. After revising his home
When writing web copy — or any other marketing piece — try to avoid words and phrases that have been overused. Like … You’ll be glad you did … Improve
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