In a prior article, I strongly warned against relying too heavily on videos or having them start automatically. Video can be a hindrance to websites. But if properly deployed, they can be a huge help.

One of the areas in which they can be helpful is testimonials.

When you have a very satisfied customer, ask him or her if you can do a brief video testimonial.

If you are talking to him in person, be prepared to whip out your camera before he or she has a chance to say, “No.”

In fact, you and your entire sales staff should always be ready to capture a video testimonial at a moment’s notice. 

You can use your cell phone video camera, a digital camera with a video mode, or a regular video camera. It doesn’t matter.

You want the clip to look and feel authentic, real. Not slick. So no special camera, lighting, or technical knowledge is required. 

Your customer may need a few questions to jog his memory. So off-camera, you can ask, “What was your problem? Why did you choose us? Did we solve your problem? What would you tell others?”

It’s best if you don’t have to edit the video, but it’s okay, if needed. For that, you might have to recruit someone who knows how to use home editing software.

Unlike a broadcast commercial, you don’t have to worry about the length of the clip. If someone talks a long time raving about your company, let them do it.  

When your videos are complete simply upload them to your website. Or you can upload them to You Tube and post a link on your site. Actually, you should do both.

Just be sure that a video clip does not start automatically when the page opens. That is very irritating to the visitor.

Easy Web Tip #39: Testimonials are powerful selling tools for any company. They’re the next best thing to a personal referral. Capturing great testimonials on video will set you apart from your competitors.