Recently I wanted to get a picture framed, quickly. I did not want to shlep to the local Michael’s and get it framed. I wanted to send it somewhere online and get it delivered to my front porch.
I did a search and got lots of companies. But I went straight to one I had used before, Keepsake Frames.
Why did I use them? Because I liked their TV commercial with the personable young owner talking about his “wedding day.”
Honestly, whenever that commercial comes on, I light up, just a little.
There’s a spark.
As a result, I did not price shop. I did not look at reviews. I just ordered and paid.
Granted, not everyone is like me.
But a lot are.
Types like me like to buy from people we feel a connection with.
In your marketing, it can help to share a little about yourself and/or the people in your company.
Retailers are often tempted to only send out e-newsletters with pictures of items on sale.
They want to cut-to-the-chase. To always be selling.
I remember a particular furniture email list I was on and that’s all I got. It was like I was being yelled at every time I opened their email.
While it’s fine to sell, it helps if you also find a way to help or to entertain your customers, whether they are in a shopping mood or not.
You want them to keep opening your newsletters.
To do that, you need to give them a reason. Give them helpful tips. Tell them something about yourself. Make them smile.
Even better, have someone, maybe you, be the spokesperson in the newsletter.
Or have sales reps take turns being the front man for your company.
When someone has a personal connection with someone at your company, they’ll think of you first when they have a need.
Easy Web Tip 374: Help your customers make a personal connection so they’ll spark with your company.
